FMCG market entry into India

Problem

The client was enthusiastic about entering the growing Indian food market but was concerned about the various risks associated with an Indian market entry and thus sought the help of an R2G expert to develop a market entry strategy and target suitable local partners.

Action

A detailed analysis was conducted of the Indian food sector looking at various macro and micro factors, along with an assessment of the broader political and economic risks. Following this, our expert made a country visit to meet with local sources and conduct on-ground market research.

Outcome

Client expectations were “overwhelmed” by the research and they are now seeking to initiate the strategic plan and begin their Indian market entry.